IP3, Training: t_workshops_1026 updated 11_18

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PUBLIC POLICY & GOVERNANCE SERIES

Stakeholder Consultation, Public Awareness, and Media Relations Strategies (ONLINE)

Locations	Dates	Tuition	Catalog #	CEU's	Language
Online	September 1 — October 15, 2010	$850	1026-OL	3.0	English

Benefits | Who Should Attend | Course Learning Objectives | Course Content |

How You Will Benefit:

Learn the latest on how and when to involve stakeholders government reform policy initiatives (including privatization, PPP, economic, social, and regulatory reform programs)
Learn how to design, manage, and implement an effective public awareness campaign
Learn how to develop communication strategies for labor unions and other employee rights groups
Learn from case study experiences on what makes stakeholder involvement programs succeed or fail
Develop your own public awareness and stakeholder consultation Action Plan to implement on-the-job
Network and build relations with your fellow participants and leading communications and public relations professionals

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Who Should Attend

Government Officials from National Ministries, State Agencies, or Municipal Governments

Officials from PPP, Privatization Units, Investment Agencies or Regulatory Bodies involved with public awareness and media relations

Representatives of Labor Unions, Media, and Other Stakeholder Groups

Communication and Public Relations Specialists

Staff of Bilateral and Multilateral International Organizations

Computer/typing skills and with reliable Internet connectivity (45K modem or higher)

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Course Learning Objectives
New policy reform initiatives worldwide are under tremendous pressure worldwide to demonstrate the intended benefits of their promise to the relevant stakeholders and the public-at-large. Time and time again, economic, financial and social reform projects in the energy, water, transportation, telecommunications, solid waste, industry, health, education, and municipal service sectors are delayed or even cancelled because those in charge failed to communicate effectively and build consensus with the specific stakeholders (particularly labor unions, employee rights groups, and media) as well as the public-at-large.

IP3's introductory course titled Stakeholder Consultation, Public Awareness and Media Relations Strategies (which will be conducted in an online environment) provides the opportunity to train hundreds of participants on the fundamental concepts, tools, techniques, and models of utility benchmarking. The course contains six modules, with each module completed over a one-week period of time. Participants are responsible for completing reading assignments, analyzing case studies, actively participating in discussion boards and chat rooms with fellow participants and the course instructor, and completing an action plan. Participants will need access to a computer with Internet connectivity. Course work is approximately 5 - 6 hours per module/per week. IP3 participants in previous online courses have found they benefit significantly from the interactive sharing of ideas and insights.

As a result of taking the course, participants will develop the appropriate skills to carry out a communications assessment; design an awareness campaign and develop materials/budgets; and create monitoring and evaluation tools.

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Course Content

Module I:

Key Elements to a Stakeholder Consultation Program

Understanding when and how to o use communications and public awareness as part of new policy initiatives
ISPE Methodology™ for communications and consultation

Module II:

Issue Identification

Organizing a communications and public relations working group
The role of the Communications Officer
Drafting an issue statement

Module III:

Stakeholder Mapping

Identifying primary and secondary stakeholders
Measuring stakeholders' knowledge, attitudes and practices (KAP)
Key research tools: interviews, focus groups, and surveys
Understanding how personal style affects communications

Module IV:

Program Development, Implementation, and Evaluation

Selecting the most appropriate communications channels to reach key stakeholders
Developing a workplan and pretesting communications materials
Developing a communications document
Planning and carrying out activities and special events
Strategies for utilizing new communications mediums: email campaigns, website development and blogging

Module V:

Monitoring and Evaluation

Developing an M&E (monitoring and evaluation) plan
Tools for measuring short-, medium-, and long-term program effectiveness
Developing a budget to support the implementation plan

Module VI:

Addressing Specific Issues

Labor reform and rightsizing
Public-private partnerships
Tariffs and user fees

All Modules:

Case Study Analysis and Step by Step Action Planning in All Six Modules

Prior to completing each module, IP3 requires participants to complete an Action Plan detailing how they will apply their new knowledge and skills on-the-job. Our expert faculty members guide participants in developing their action plans throughout the course, and in each module participants will present their action plan to the group for peer review and comments.

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CEU Certification Eligibility

Certified Public-Private Partnership Specialist™
Certified Regulation Specialist™
Certified Utility Management Specialist™

ONLINE COURSE REGISTRATION FORM

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